RESUME

CO-FOUNDER & CMO - Social Fish World. Dubai & Los Angeles

2020 - To Date

One-stop shop celebrity management agency that provides end-to-end personalized solutions to clients. SFW identifies an artist, understands their long-term vision, formulates a strategy & enhances their expertise. We also provide MENA representation for international celebrities & influencers.

• Talent Management

• Digital Marketing

• Content Creation

• Branding & Design

• Consulting & Strategy

• Social Media

• Event Management & Execution

• Life Coaching

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CELEBRITY & INFLUENCER MANAGER, Galaxy Racer. Dubai, UAE

Aug-Nov 2021

• Identify and develop relationships with up-and-coming digital talent that have yet to reach full potential. 

• Help Director to create robust and effective recruiting strategy targeting the best talent to manage and close successful deals. 

• Strategically develop plans for signed talent to maximize their growth and financial productivity including: 
  • Develop viewership growth strategies for channels through the implementation of YouTube best practices. 
  • Manage Talent channel growth through effectively analyzing channel data and turning findings into actionable information. 
  • Help develop channel content and formats. 
  • Coordinate collaborations with other talents. 
  • Develop a strong relationship with the Talent team to determine qualified talent to consider for acquisition. 
  • Strong collaboration with the Director of the team to strategize and contribute to action plans for robust and profitable campaigns maximizing the biggest opportunities for talent.

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BUSINESS DEVELOPMENT & INFLUENCER MANAGER, Hashtag - Starfish Agency. Dubai, UAE
Dec. 2020 – Mar. 2021

Influencer Manager

• Recruited over 200 content creators/influencers from the GCC.

• Develop and maintain strong relationships with influencers.

• Negotiate payments and contracts for influencers.

• Analyze analytics and insights.

• Work with clients to define the right approach for influencers to meet the set objectives.

• Identify and liaise with relevant influencers, negotiate fair rates for content, and ensure the relevant agreements are in place.

• Effectively manage client campaigns, ensuring they’re delivered on time, to a high standard.

• Communicate with social influencers, clients, partners as well as internal communications.

• Set objectives for campaigns considering traffic, brand awareness, customer retention, online reputation, leads, or sales.

• Work alongside the client’s internal team, agency, and the Content & Digital PR team to define and manage the Social strategy.

• Work alongside the Paid Media team when amplifying social campaigns.

• Analyze the end of campaign performance, coming back to the campaign objectives and business goals, and identify successes and areas for improvement.

Business Development Manager

• Increase sales

• Reach out to existing clients

• Reach out to new clients - Brands

• Reach out to agencies

• Create & Pitch new campaign ideas to clients

• Recruit influencers for campaigns

• Build responses to prospects’ briefs, identifying areas for improvement and ideas for new activity.

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PERSONAL CHEF/ CATERER & EVENT PLANNER, Nourish By Nour. Dubai & California Oct. 2006 – Feb. 2021

• Social Media

• Public Relations

• Marketing & Communication

• Catering & Cooking

• Founder & Consultant

• Market and promote the company and its services through social media platforms, print, and word of mouth.

• Develop brand and maintain social media platforms.

• Plan, coordinate, and cater private, corporate and high-end functions from inception to completion for local and international celebrities, movie sets, concerts, and more.

• Press and TV appearances.

• Assist clients in developing and re-transforming their kitchen

• Review the kitchen processes and introduce a new kitchen operations process

• Work within a strict budget to refit the kitchen

• Develop and prepare a new menu in line with the restaurant theme

• Manage the kitchen process and recruit a new kitchen team.

• Meal Prep & Personal Chef services

93.3 Summer Kick-Off Concert 2010
-> Usher | Justin Bieber | Kesha | Jason Derulo | Akon, and more
• Clients include: United States Navy Events | San Diego Tourism Promotion Corporations Trade Show | Beerfest | San Diego Firehouse Museum | PacifiCord

DIRECTOR OF CELEBRITIES & MARKETING, Glee. Dubai, UAE -

Jun. 2020 – Dec. 2020

• Heavily involved in the launch & marketing aspect of the application.

• Closely working & reporting directly to the CEO & founder remotely.

• Onboard influencers and celebrities of every industry & region.

• Attend meetings and close deals with celebrities and their management teams.

• Managing social media team.

• Pitch ideas to the board. Training of new employees.

• Negotiation & contract writing. Copywriter.

 

HEAD OF TALENT & CELEBRITIES, HalaHi - Belhasa Group. Dubai, UAE
Mar. 2020 – Jun. 2020

• HalaHi's mission is to create the most authentic & personal fan experience in the world where the exchange between fans & celebrities is strictly personal, not business.

• As the Head of Talent, I onboard influencers and celebrities of every industry & region and provide them with a unique and fun experience to ensure they have the best possible journey on our platform and most importantly leave fans with memories for a lifetime.

• Manage all onboarded talents and act as a liaison between them to product, growth, and marketing teams to make sure that we are aligning to help our talent make money, enhance their brand, and most importantly give fans a unique opportunity to connect with them.

 

MARKETING & COMMUNICATION MANAGER, Blink Experience - VidCon Abu Dhabi. Dubai, UAE - Nov. 2019 – Mar. 2020
Contract - Project Based

• Strategy development, marketing & media planning for VidCon Abu Dhabi

• Facilitation of external PR

• Media Communications

• Manage day-to-day PR & MarComm activities

• Engage with company executives, liaise with agencies, VIACOM/VidCon heads globally

• Plan and oversee all work related to event ticketing, marketing, social media & creativity.

• Work closely with the sponsorship team.

• Formulate, direct and coordinate marketing activities and policies to promote the event and services, working with advertising and promotion managers.

• Consult with agencies and staff to arrange promotional campaigns in all types of media.

• Purchase advertising space or time as required to promote event.

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FOUNDER, TALENT DIRECTOR, Gaia Artist Management. Dubai & Los
Angeles May. 2011 – Dec. 2019
Artist Development/Management - PR & Marketing Consultant

• Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.

• Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.

• Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.

• Oversee and organize full album projects from inception to completion.

• Oversee studio recordings, hire creative teams and plan recording budget.

• Develop and implement marketing plans, advertising, and promotional campaigns.

• Generate press coverage on behalf of clients and serve as the bridge between them, their public, and media outlets.

• Radio and Video promotion.

• Tour Manager.

• Send out proposals and negotiate clients’ contractual rights and obligations.

• Develop and manage special projects, book performance engagements, and schedule promotional appearances and interviews.

• Advice and counsel artists on professional and personal matters.

• Confer with clients to develop strategies for their careers and take action on their behalf.

• Develop press kits and work with national and international television, radio, and electronic media outlets to promote clients and their works.

• Manage photo/video shoots and launches

• Promote and organize events and concerts in Dubai and California.

• Collect fees, commissions, or other payments, according to contract terms.

• Conduct auditions or interviews in order to evaluate potential clients. 

 

DIRECTOR OF CELEBRITY RELATIONS & EVENT DEVELOPMENT, 

INTERNATIONAL H.E.R. SUMMIT. Los Angeles, Feb 2017 – Nov.19

• Develop and implement marketing plans, advertising, sponsorship packages, and promotional campaigns.

• Generate press coverage and liaising with media outlets.

• Book speakers, celebrity appearances and designers as well as entertainment (artists, models, etc.)

• Content creation for all digital content, social media, and the website.

• Liaising with high profile individuals and entities to procure their involvement

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SOCIAL MEDIA & PR MANAGER, Contract & Project-Based. Dubai & Los Angeles Jul. 2012 – Dec. 2020

• Working across departments, to create a unified social strategy and to help guide the creation of content and campaigns from a social-first perspective.

• Create social media strategy & integrated marketing campaigns for multiple brands and artists, monitor all social properties, analyze performance metrics during campaigns to optimize performance.

• Create unique engaging content, and participate on various social media channels on behalf of my clients.

• Secure creative and effective promotional and cross-promotional opportunities between media outlets, brands, digital platforms, and influencers.

• Transitioned all PR efforts to directly deliver product pitches, brand messaging, images, and foster print and digital media relationships.

• Provide direction for and execute events.

​Individual Clients: Sara Madani, Hamza Hawsawi, Xriss Jor, Max Amini

Client: Belong Interactive (Digital & Marketing Agency) – Dubai
Brands: Six Continents, Aldar Academies, M-HD, WTCAD, Belong Interactive
Client: Digitall C.D.S. (Digital & Marketing Agency) – Dubai
Brands: UNB, Al Islami, Mayrig, Digitall, Richy’s, Smartshopper
Client: PRAGMA Group – Dubai
Brands: Katch, Cavalli Club, Cirque Le Soir, Bo House Café, Pragma

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GLOBAL DIRECTOR, ARTISTS & PUBLIC RELATIONS, Music Tribe.

Los Angeles, CA Jan. 2017 – Jan. 2018

• Managing the entire creative department.

• Identify, cultivate & leverage existing artist & media relationships.

• Coordinate & plan all activities related to artist content worldwide.

• Distribute product release & content campaigns across channels to ensure consistent media coverage.

• Develop new initiatives & campaigns related to artists and product launches.

• Perform outreach/link building through existing & new relationships.

• Confer with production or support personnel to produce or coordinate the production of advertisements or promotions.
   

JUNIOR BOARD MEMBER - Chefs De Cuisine Association.
San Diego, CA Jun. 2008 – Dec. 2014

• Managing and directing aggressive and strategic marketing initiatives and efforts at the direction of the Association President.

• Managed internal staff ensuring events were conducted to perfection to obtain repeat business.

• Obtained and solidified future leads from lead sources obtained from vendor sources, referrals, and private leads through relationship and network building.

• Increased revenue for the private events department by conducting banquet and catering facility tours and entertained members and clients in accordance with association policy.

• Assisted members and clients with menu planning, F&B coordination, table arrangements, decoration options, etc.

• Arranged all details of conventions and catering events to include room setups, staging, lighting, audio/visual, traffic flow, menu, décor, entertainment, group room blocks, VIP services, and approved method of payment.

• Ensured member and client satisfaction by conducting pre-event and post-event meetings with clients, guests, and catering staff.

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SOUS CHEF & EVENT PLANNER, R&B Catering. San Diego, CA
May. 2008 – Nov. 2014

• Ran the kitchen in absence of the head chef.

• Performed stock counts and ordering.

• Ran pass during service and ensure standards were maintained.

• Ensured food quality and speed of service.

• Check the quantity and quality of received products.

• Prepare and cook foods of all types, either on a regular basis or for special guests or functions.

• Analyze recipes to assign prices to menu items, based on food, labor, and overhead costs.

• Recruit and hire staff, such as cooks and other kitchen workers.

• Meet with customers to discuss menus for special occasions, such as weddings, parties, or banquets.

• Check temperatures of freezers, refrigerators, or heating equipment to ensure proper functioning.

• Event set-up, planning, and catering for weddings, corporate, charity, federal events, and more.

San Diego Police Departments & Underprivileged kids Thanksgiving

Gala Event | Toys for Tots Orphanage Food Drive Charity Gala Event |

Chefs de Cuisine Association Gala Dinner | Vagabonds Christmas Dinner.

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CATERING & EVENTS DIRECTOR, Yokoz Sushi Bar & Grill. San Diego, CA
Aug. 2010 – May. 2011

• Cook, design & set-up for all events.

• Monitor employee and patron activities to ensure liquor regulations are obeyed.

• Monitor food preparation methods, portion sizes, and garnishing and presentation of food to ensure that food is prepared and presented in an acceptable manner.

• Plan menus and food utilization based on the anticipated number of guests, nutritional value, palatability, popularity, and costs.

• Update website with pictures and information

• Receive payments, liaise between clients, event providers, and vendors.